Privacy Policy
Who we are
Yarsha Tea (“Yarsha Tea,” “we,” “us,” “our”) operates the website at www.yarshatea.com and related channels (Instagram, Facebook, TikTok/TikTok Shop, Amazon). This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you interact with us online or offline.
Scope
This Policy applies to information we collect through our site, social channels, ads, and customer support, and to information we receive from marketplaces (e.g., Amazon, TikTok Shop) when you buy our products there. Those platforms have their own privacy terms — please review them as well.
Information we collect
- Identifiers & contact data: name, email, phone, billing and shipping addresses, account credentials.
- Commercial data: products viewed, cart contents, orders, subscription status, returns, support history.
- Device/technical data: IP address, cookie IDs, browser type, general location, pages visited, referral source.
- User-generated content: reviews, ratings, comments, survey responses, social handles you share.
- Marketing & communications: preferences, campaign engagement (opens, clicks), SMS consent status.
- From third parties: marketplaces (order and fulfillment details), ad/analytics partners, social networks if you interact with our content.
We do not intentionally collect sensitive personal information. Please don’t send health or other sensitive data in free-text fields.
Why we use your information (purposes)
- Provide the site, take and fulfill orders, process payments, deliver products, and handle returns.
- Customer support and account services.
- Personalize content and product recommendations.
- Improve our site, products, and operations (analytics, debugging, auditing).
- Marketing (email/SMS) with your consent where required; you can opt out anytime.
- Security and fraud prevention.
- Legal, compliance, and recordkeeping.
For EEA/UK visitors, our legal bases include contract, consent, legitimate interests (e.g., site security, service improvement), and legal obligation, as appropriate.
Cookies & tracking
We use cookies and similar technologies for essential site functions (e.g., cart), analytics, and advertising. Where required, we obtain consent before setting non-essential cookies. You can manage preferences via our Cookie Settings link and your browser. See our Cookie Policy for details.
Disclosing your information
We disclose personal information to:
- Service providers/Processors: hosting, payments, email/SMS, analytics, fulfillment, customer support.
- Advertising & analytics partners: to measure performance.
- Marketplace partners: when purchases occur via Amazon, TikTok Shop, etc.
- Business transfers: if we undergo a merger, acquisition, or asset sale.
- Legal/safety: to comply with law or protect rights, safety, and security.
We do not disclose personal information except as described here.
Retention
We keep personal information only as long as necessary for the purposes described above, to comply with law, and to resolve disputes. Retention periods vary by category (e.g., orders are typically kept for tax/accounting requirements).
Your rights
- EEA/UK (GDPR): access, rectify, erase, restrict, port, and object; withdraw consent at any time; lodge a complaint with your supervisory authority.
- U.S. state privacy laws (e.g., CA/CO/CT/VA/UT): request to know/access, correct, delete, opt out of sale/share/targeted ads, and non-discrimination. You may also appeal a decision on your request.
To exercise rights, email info@yarshatea.com. We may need to verify your identity. Authorized agents may submit requests per applicable law.
International transfers
We may transfer personal information to countries other than where it was collected (for example, to the United States) in connection with our service providers. Where required, we use appropriate safeguards for such transfers.
Security
We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure. Please use a unique, strong password for your email and be cautious with order confirmations or messages that appear to be from us.
Children’s privacy
Our site is not directed to children. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided data, contact us to delete it.
Email & SMS marketing
By subscribing, you consent to receive marketing communications. You can unsubscribe via the email footer. Message/data rates may apply; frequency varies. Consent is not required to buy.
Changes to this Policy
We may update this Policy. We’ll post the new version with an updated effective date.
Contact us
Yarsha Tea
Email: info@yarshatea.com
